Paid social for Cyprus businesses
Social media advertising that brings in customers
Paid campaigns on Facebook, Instagram, TikTok and LinkedIn, planned as one funnel and measured as one system. We pick the channels your buyers use, build the creative, track every result and report on one page.
- Month-to-month contracts
- You own every ad account
- Campaigns in English and Greek
- Average ROAS across accounts
- 4.2×
- ROAS on restaurant bookings, Christmas 2025
- 3.32×
- Ad spend managed
- €2M+
- Cyprus and international clients
- 20+
- Tracking fixed before the first euro is spent
- A written change log every week
- One-page reports in plain language
Why it matters
What social media advertising in Cyprus should actually deliver
Ask ten businesses in Cyprus what their social media agency does and most will describe posting: a content calendar, a few Reels a month, replies to comments and a report on followers. That is social media management. It is useful, but it does not reliably produce customers, and it is not what we sell.
We run paid social: campaigns in Ads Manager on Meta, TikTok and LinkedIn with a budget, an objective, tracked conversions and a weekly change log. The work is choosing the right channel for your buyer, building a funnel from first impression to sale, and measuring what each stage costs.
If you need someone to manage your pages day to day, we will recommend people we trust. If you need Facebook, Instagram, TikTok or LinkedIn to bring in bookings, orders and enquiries you can count, that is the job this page describes and where our 4.2 times average return on ad spend comes from.
- 4.2×
- Average ROAS across accounts
- 3.32×
- ROAS on restaurant bookings, Christmas 2025
- €2M+
- Ad spend managed
- 20+
- Cyprus and international clients
What we run
One paid social system across every channel
Each platform has its own page on this site. This is the view from above: how we decide where the budget goes and how the pieces fit together.
- 01
Channel selection
Meta for most consumer and local businesses, TikTok for younger audiences and discovery, LinkedIn for B2B and recruitment. We pick from evidence about your buyer, and we will say no to a channel that does not fit.
- 02
Facebook and Instagram campaigns
The core of paid social in Cyprus. Lead, sales, booking and retargeting campaigns with Pixel and Conversions API tracking, described in full on our Facebook Ads and Instagram Ads pages.
- 03
TikTok campaigns
Defined tests with creator-style video for brands whose buyers are under 35. Scaled only when the numbers prove it against your existing channels.
- 04
LinkedIn campaigns
Sponsored content, lead forms and retargeting for professional services, fintech, shipping and B2B firms in Limassol and Nicosia. Run on request when the deal size justifies LinkedIn’s higher click costs.
- 05
Measurement across channels
Pixels and server-side events on every platform, UTM tagging so GA4 agrees with the ad platforms, and one report showing what each channel cost and returned.
Included
What every paid social engagement includes
Six things you get regardless of which platforms end up in the mix.
Full-funnel structure
Cold audiences, warm retargeting and existing customers each get their own campaigns, budgets and targets. You see what it costs to introduce someone and what it costs to close them.
Creative that is tested, not guessed
Every ad carries a hypothesis. Hooks, formats and angles are rotated weekly, in Greek and English, and winners are cut into new variations before they fatigue.
Tracking on every platform
Meta Pixel and Conversions API, TikTok Pixel and Events API, LinkedIn Insight Tag, all installed through Google Tag Manager and verified before launch.
Audience strategy
First-party lists, lookalikes from real buyers, interest and behaviour layers, and exclusions so the same person is not paid for twice across channels.
Budget allocation by results
Spend moves between channels and campaigns based on cost per result, reviewed every week. No channel keeps budget because it was in the original plan.
One report for all channels
Spend, results, cost per result per channel, what changed and what is next. One page, in plain language, every month.
How we work
How we build a paid social programme in Cyprus
- 01
Audit and channel fit
We review existing accounts, tracking and creative on every platform you use, then map your buyer against Meta, TikTok and LinkedIn. You get a written recommendation on which channels deserve budget.
- 02
Funnel and budget plan
Objectives per stage, budget split per channel and target cost per result, set against your margins and season. A restaurant in Limassol and a developer in Paphos get very different plans.
- 03
Tracking
Pixels, server-side events and UTM conventions installed and verified on every platform in the plan, before a single euro is spent.
- 04
Creative production
The first batch of statics, carousels and vertical video in Greek and English, briefed around distinct angles. Produced in house, with your team or with local creators.
- 05
Launch and learn
Conservative budgets while campaigns exit learning. Daily checks on delivery, frequency and cost per result across every channel for the first two weeks.
- 06
Optimise weekly
Budget shifts to winning channels and ads, fatigued creative is replaced, audiences are refreshed and every change is logged. Scale happens in steps once cost per result holds.
Paid social vs social media management
Social media management is organic work: planning posts, writing captions, filming for the grid, replying to comments and growing a following over time. Paid social is buying reach and conversions from the platforms, with a budget and a measurable return. Most social media agencies in Cyprus sell the first and bolt on a little of the second.
We do the reverse. Paid campaigns are the whole job. We advise on organic content only where it feeds the ads, such as a tidy profile people land on or a post worth turning into a Spark Ad. If your priority is a consistent organic presence, you need a different partner, and we will say so on the first call.
Choosing between Meta, TikTok and LinkedIn
Meta reaches almost everyone in Cyprus and has the strongest conversion tooling, so it is the default first channel for restaurants, retail, property, hospitality and local services. TikTok is the addition for brands selling to people under 35, where attention is cheaper and native creative travels far. LinkedIn is for B2B and professional services with a deal size that can absorb its click costs.
Budget shapes the answer too. With a smaller budget we usually recommend one channel done properly rather than three done thinly. As results and budget grow, a second channel is added as a defined test, measured against the first, and kept only if it earns its place.
Why social media advertising in Cyprus needs Greek and English creative
Cyprus audiences split by language, and the split does not follow simple lines. Greek-speaking families in Nicosia, expats and retirees in Paphos, tourists in Larnaca and the Russian-speaking community in Limassol all scroll the same platforms and respond to different words and faces. One ad translated three ways serves none of them well.
We build creative per audience, with separate ad sets for Greek and English so the cost of each is visible. Copy, on-screen text and voiceover are written in the language rather than translated. Where a Russian-speaking audience matters, we add that layer with the same discipline.
FAQ
Social Media Advertising: questions we hear most
If your question is not here, ask. We keep replies short.
Social media marketing usually means organic posting, community management and growing a following. Social media advertising means paid campaigns with a budget, tracked conversions and a measurable return. We do the second. We do not manage your pages or post on your behalf.
Ad spend is paid to the platforms from your own accounts and is separate from our fee. Most clients start between €800 and €2,000 per month on Meta, with TikTok tests from around €1,000 and LinkedIn quoted case by case. We will say plainly if a budget is too thin to produce useful data.
For most consumer and local businesses in Cyprus, Meta first. TikTok if your buyers are under 35 and you can produce native video. LinkedIn if you sell to businesses and the deal size justifies the click cost. We recommend one channel done properly before adding a second.
Yes. Martina leads creative direction and we produce statics, carousels and vertical video in Greek and English, or brief your team and local creators. Creative is tested weekly, and production is quoted separately from management.
No. We run paid campaigns only. We are happy to recommend people we trust for organic content and community management, and we work alongside them on accounts where both are in place.
Pixels and server-side events on every platform, UTM tagging so GA4 agrees with the ad platforms, and conversions defined as the results you want: bookings, orders, qualified enquiries. One report per month shows what each channel cost and returned.
We only do paid, so the incentive is results rather than volume of posts. The two founders run every account, reports are one page in plain language, contracts are month to month and you own every ad account and pixel.
Next step
Get a free paid social audit
Give us partner access to your ad accounts or send screenshots. You get a written review of tracking, structure, creative and channel fit, and what to fix first. No pitch deck.