Paid ads agency based in Paphos
The marketing agency in Paphos that lives in your ad account
PPC Ninja is at 11 Roupel, Paphos. We run Google, Meta and TikTok campaigns for Paphos businesses, meet you in person, and show you every change we make each week.
- Month-to-month contracts
- You own every ad account
- Campaigns in English and Greek
- Ad spend managed
- €2M+
- Cyprus and international clients
- 20+
- ROAS on restaurant bookings, Christmas 2025
- 3.32×
- Optimisation cadence
- Weekly
- Tracking fixed before the first euro is spent
- A written change log every week
- One-page reports in plain language
Why it matters
Paid ads for Paphos, run from Paphos
Paphos runs on tourism, property and the people who moved here to stay. Hotels and villas fill in summer. Estate agents and developers sell to residents and to buyers abroad. Restaurants around Kato Paphos harbour trade on footfall in season and on locals in winter. Expats and retirees search in English for everything from a dentist to a solicitor.
That mix needs ads that switch audience by season and by language. A marketing agency in Paphos should know when the booking window opens, which searches come from abroad before a flight is booked, and how to reach year-round residents once the beaches empty.
We are that agency. PPC Ninja was founded in 2025 by John Kyprianou and Martina Alexandrou and is based at 11 Roupel, Paphos. We work in Google Ads, Meta and TikTok, set up tracking before launch, and optimise every week.
- €2M+
- Ad spend managed
- 20+
- Cyprus and international clients
- 3.32×
- ROAS on restaurant bookings, Christmas 2025
- Weekly
- Optimisation cadence
What we run
What we run for Paphos businesses
The channels that match how people find hotels, homes, restaurants and services in Paphos.
- 01
Google Ads
Search campaigns for high-intent queries: villa rentals, property for sale, dentists, lawyers, car hire. Shopping and Performance Max for Paphos brands selling online. Targeted by the searcher’s location, so you can reach people abroad before they travel.
- 02
Meta ads
Facebook and Instagram campaigns for hotels, restaurants, property and local services. Creative shot in Paphos, audiences split by language and by resident versus visitor.
- 03
TikTok ads
Short video for hospitality and lifestyle brands reaching younger visitors and residents. Small tests first, scaled when cost per result holds.
- 04
Conversion tracking
GA4, Google Tag Manager and the Meta Conversions API, set up and checked before launch. Bookings, calls, enquiries and sales attributed to the campaign that produced them.
- 05
Restaurant ads in Paphos
Booking and event campaigns for restaurants around Kato Paphos harbour and across the town. Our Christmas 2025 restaurant campaigns returned 3.32× on Facebook ad spend.
- 06
Seasonal planning
Budgets that rise before the season and fall after it, with separate campaigns for visitors and residents so neither is neglected.
Included
Why Paphos businesses work with us
Local when it helps, disciplined every week regardless.
Local, in person
Kick-off at our office or yours. Site visits, creative shoots and the occasional coffee to go through the numbers.
The founders do the work
John on strategy and performance, Martina on creative and reporting. Nothing is passed to a junior or an outsourced team.
Visitors and residents, separately
Campaigns for people planning a trip to Paphos, and different campaigns for people who live here. Different keywords, creative and budgets.
Built around the season
Booking windows, summer peaks and quiet winters shape budget and creative months in advance.
Tracking before launch
Nothing runs until bookings, calls and enquiries are tracked correctly and tested end to end.
Plain-language reporting
One page a month. Spend, results, cost per result, what changed, what is next.
How we work
How a Paphos engagement starts
- 01
Meet
At 11 Roupel, at your premises, or on video if you prefer. What you sell, who buys it, when they buy, and what has been tried.
- 02
Audit
Existing accounts get pulled apart. You receive a written list of what is wasting budget and what to fix first.
- 03
Plan
Channels, languages, visitor and resident audiences, and a month-by-month budget shaped around the Paphos season.
- 04
Build and track
Campaigns per language and audience, creative shot locally where needed, tracking installed and verified before launch.
- 05
Launch and optimise weekly
Daily checks in the first two weeks, then weekly optimisation with a written change log and a one-page monthly report.
Industries we work with in Paphos
Hotels, villas and holiday lets. Estate agents and developers selling to residents and overseas buyers. Restaurants and bars around Kato Paphos harbour. Clinics, dentists, solicitors, accountants and car hire serving the expat and retiree community. Ecommerce brands run from Paphos and shipping everywhere.
Hospitality and property lean on Google Search for demand from abroad and Meta for inspiration and retargeting. Local services run Search in English and Greek with tight radius targeting. Restaurants run Meta and Instagram with a Google Maps layer for people already in town.
What to expect from a marketing agency in Paphos
Expect to be told the truth about your budget. Some categories in Paphos do not have enough search volume to justify Google Ads. When that is the case we say so and suggest Meta, or suggest nothing at all.
Expect to see the work. Every account we run gets a weekly change log and a monthly one-page report. Expect to own everything: the Google Ads account, the Meta Business Manager, the pixel, the audiences. Expect month-to-month terms.
Seasons and the Paphos advertising calendar
Paphos demand moves with the tourist season. Hotel and villa searches begin months before arrival, from people abroad who have not yet booked a flight. Restaurants and activities peak with arrivals in summer. Property enquiries often follow a holiday: people fall for the place, go home, and start searching for a house.
We plan budgets by month rather than by year. Visitor campaigns are switched on early and aimed at the countries your guests come from. Resident campaigns run all year at a steady level, so clinics, tradespeople and services keep their pipeline through winter.
Meeting in person in Paphos
Our office is at 11 Roupel, 8025 Paphos. Paphos clients can meet us there, or we come to you. Kick-off, quarterly reviews and creative planning work better face to face, and being local means we can visit the site, shoot creative and see what your customers see.
Day to day runs the same way as for our clients in Limassol, Nicosia and Larnaca: weekly optimisation, a written change log and a monthly report you can read in two minutes. Meeting in person is a bonus. It does not replace the discipline.
FAQ
Paphos: questions we hear most
If your question is not here, ask. We keep replies short.
Yes. PPC Ninja was founded in Paphos in 2025 and our office is at 11 Roupel, 8025 Paphos. We work with clients across Cyprus, but Paphos is home.
Not strictly. Ads are targeted by the searcher’s location and language, so an agency anywhere can run them. Being local helps with site visits, creative and knowing the season. For Paphos businesses you get both.
Yes. Google and Meta let us target people in the countries your guests come from while they are still planning. We run those campaigns separately from campaigns aimed at people already in Paphos.
Media is paid to the platform from your own account. Most clients start between €1,500 and €3,000 per month on Google Ads, €800 to €2,000 on Meta, or €500 to €1,500 for a single restaurant. Our management fee is separate and quoted after the first meeting.
Yes. Direct bookings are usually the goal, so we track the booking engine properly and split campaigns by the market your guests come from and by how far ahead they plan.
Yes. Search campaigns for buyers and renters in English, Greek and Russian, with lead quality fed back so the account learns which enquiries turn into viewings.
No. We run paid ads and measurement. We can point you to people in Cyprus we trust for the rest.
Next step
Come and see us in Paphos
11 Roupel, 8025 Paphos. Book a call or drop in. Bring your ad account login and leave with a written list of what to fix first.