Paid ads for online stores and retailers in Cyprus
The ecommerce marketing agency in Cyprus that optimises for profit
Google Shopping, Performance Max, Meta catalogue ads and TikTok, built on a clean product feed and your real margins. Tracked to the order, reported in revenue and profit on ad spend.
- Month-to-month contracts
- You own every ad account
- Campaigns in English and Greek
- Average ROAS across clients
- 4.2×
- Ad spend managed
- €2M+
- Campaigns launched
- 200+
- Optimisation cadence
- Weekly
- Tracking fixed before the first euro is spent
- A written change log every week
- One-page reports in plain language
Why it matters
Why a healthy ROAS can still lose an online store money
Cyprus shoppers compare before they buy. They search a product, scan the Shopping carousel, open two or three stores, check the delivery cost, then get followed around Instagram for a week before ordering. An ecommerce marketing agency in Cyprus has to work across that whole path and know which step actually closed the sale.
The accounts we audit share the same faults. A product feed pulled straight from Shopify or WooCommerce with default titles. One Performance Max campaign holding every product. Brand searches inflating ROAS. A target ROAS chosen with no reference to gross margin, shipping cost or return rate. The dashboard looks fine and the bank balance does not.
We start with the feed and the margin data, split campaigns by product role and profitability, and run Meta catalogue ads next to Google Shopping so the two channels reinforce each other. Across our clients the average return is 4.2× ROAS, but the number we manage to is profit on ad spend.
- 4.2×
- Average ROAS across clients
- €2M+
- Ad spend managed
- 200+
- Campaigns launched
- Weekly
- Optimisation cadence
What we run
Campaign types we run for online stores
The mix depends on your catalogue size, margins and where your buyers are. Here is what is usually in it.
- 01
Google Shopping
Standard Shopping campaigns with product groups split by margin and bestseller status, custom labels built from your margin data, and negative keyword lists so you stop paying for "free", "cheap" and competitor queries.
- 02
Performance Max
Asset groups per category with real creative, brand traffic excluded through brand exclusions, and feed-only asset groups where creative is thin. Search themes are set so PMax finds new demand rather than eating your Search campaigns.
- 03
Meta Advantage+ catalogue ads
Dynamic product ads for cart abandoners and recent browsers, plus broad prospecting with product sets built by category and price point. The catalogue does the creative work at scale while we control the sets and the budgets.
- 04
Instagram and TikTok prospecting
Short video and creator-style content for new customer acquisition, pointed at products that convert first-time buyers. Instagram for considered purchases, TikTok for impulse buys and younger shoppers.
- 05
Search campaigns for high-value products
Exact and phrase match on product and category terms, in English and Greek, for ranges where a single order justifies its own ad group and landing page.
- 06
Retention and repeat purchase
Customer list uploads, post-purchase sequences and seasonal reactivation, so your budget is not only ever chasing strangers. Returning customers usually carry the best margin in the account.
Included
What ecommerce clients get from us
The work that makes Shopping, PMax and catalogue ads pay.
Feed first
Titles rewritten for how people search, product types and identifiers completed, images checked, stock and price synced. A clean feed lifts every campaign downstream.
Profit on ad spend, not just ROAS
We ask for margin by product or category and set targets against it. A 3× ROAS on a thin-margin line can lose money after shipping and returns, while 2× on a high-margin line is a good day.
Tracking that survives iOS and consent
GA4, Google Tag Manager, Meta Conversions API and Google enhanced conversions, with consent mode configured for EU rules and purchase values deduplicated across platforms.
Cyprus first, then Greece and the EU
Once Cyprus campaigns are profitable we replicate the structure for Greece and other EU markets, with shipping, currency and language handled in the feed and the landing pages.
Retail calendar planning
Black Friday, Christmas, January sales, Easter, summer and back to school are budgeted and built weeks in advance rather than switched on the morning they start.
Reports on revenue and margin
Spend, revenue, ROAS, profit on ad spend where you share margin data, new versus returning customers, and what changed this week. One page.
How we work
How we take an online store from spend to profit
- 01
Audit
Feed quality, campaign structure, brand contamination, tracking accuracy and how your current targets relate to margin. You get a written list of what is leaking.
- 02
Margin mapping
We group products by gross margin, average order value and role in the catalogue: bestseller, traffic driver, long tail, clearance. Targets are set per group.
- 03
Feed and tracking build
Merchant Center and Commerce Manager feeds rebuilt or repaired, supplemental feeds for custom labels, and server-side purchase tracking verified against your store's own order count.
- 04
Launch
Shopping, PMax and catalogue campaigns go live with conservative targets. Search terms, placements and product-level spend are reviewed daily for the first two weeks.
- 05
Optimise weekly
Product group bids, negatives, creative refreshes, budget moves between margin bands and seasonal offers, all logged in a change log you can read.
- 06
Expand
New product lines, new campaign types and new markets, added one at a time so you can see what each one contributes.
What an ecommerce marketing agency in Cyprus should fix first: the feed
Every Shopping, PMax and catalogue ad is generated from your product feed. If the title says "Blue T-Shirt 2024" and the shopper searched "men's organic cotton t-shirt", you either do not appear or you appear for the wrong searches. We rewrite titles around brand, product type, key attributes and size, complete the identifiers Google uses to match products, and fix the images that get products disapproved.
Then we add what the platforms cannot see: margin bands, seasonal labels, stock depth and bestseller flags as custom labels. That is what lets us bid differently on a high-margin bestseller and a clearance item, instead of treating the whole catalogue as one line.
Common mistakes we see in ecommerce ad accounts
One Performance Max campaign for the entire catalogue is the most common. PMax will happily spend the whole budget on your bestsellers and your brand name, then report a flattering ROAS that includes sales you would have made anyway. We exclude brand, split by product role and give the long tail its own budget.
Other regulars: no margin data in the account, so a 4× target is applied to products that need 6× to break even. Meta catalogue ads switched on with a broken pixel, so retargeting fires at people who already bought. No Greek-language campaigns for a store whose customers search in Greek. And seasonal campaigns launched on Black Friday morning with no learning period.
Measuring ecommerce ads: ROAS, POAS and new customers
ROAS is the starting point. Revenue attributed to ads divided by spend, taken from the platforms and checked against GA4 and your store's order data, because the three rarely agree and the gap tells you something. We report platform ROAS alongside a blended figure so you are never fooled by attribution overlap between Google and Meta.
Profit on ad spend (POAS) goes one step further. With margin by product or category, we can show what each campaign contributed after cost of goods, and where possible after shipping and returns. Alongside that we track new versus returning customer share, because a campaign that only resells to existing customers is not growing the business.
Selling to Greece and the EU, and planning the retail calendar
Cyprus is a small market, and many stores we work with reach the point where growth means Greece or the wider EU. The mechanics are straightforward: shipping rates and delivery times per country in the feed, prices in the right currency, Greek-language product data, and separate campaigns per market so the Cyprus account is not diluted while the new one learns.
Seasonality drives the budget plan. Black Friday and Christmas are the obvious peaks, then January sales, Easter, summer and back to school for the categories that care. We front-load campaign builds and creative so the learning phase is done before the peak, and pull budget back in the flat weeks rather than spending for the sake of it.
FAQ
E-commerce & Retail: questions we hear most
If your question is not here, ask. We keep replies short.
Most stores we take on start between €1,500 and €3,000 per month on Google and €800 to €2,000 on Meta, paid to the platforms from your own accounts. The right number depends on margin and catalogue size. We will say plainly if your margins cannot support paid acquisition yet.
Yes, and with custom platforms. Shopify and WooCommerce both feed Merchant Center and Meta directly, which speeds up setup. What matters more is clean product data and reliable order tracking, which we check on day one.
It depends on your margin, so we do not promise a figure. Our client average is 4.2× ROAS, but a store with high margins can be profitable well below that and a store with thin margins may need more. We set the target from your numbers, not from a benchmark.
Usually both, with clear roles. Standard Shopping gives us control over product groups and negatives. PMax adds reach across YouTube, Display and Gmail. We run them so PMax cannot cannibalise Shopping or claim your brand traffic.
Yes. Once the Cyprus account is profitable we build separate market campaigns with localised feeds, pricing and shipping data. Greece is usually the first step because language and logistics are simpler.
It helps a great deal. Even rough margin bands per category let us set targets that protect profit. Without them we manage to ROAS and tell you honestly which products are probably losing money.
We do. Feed work is part of what an ecommerce marketing agency in Cyprus should be doing for you: titles, attributes, supplemental feeds and custom labels. You keep control of prices, stock and product data in your store, and we shape how it reaches Google and Meta.
Next step
Get a free ecommerce ad audit
Share access to your Google Ads, Merchant Center and Meta accounts. You get a written list of what is losing money in your feed and campaigns, and what to fix first.