Performance-first marketing agency in Cyprus
A digital marketing agency in Cyprus that measures everything
PPC Ninja runs paid media on Google, Meta and TikTok for businesses across Cyprus, with tracking set up before launch and a change log every week. No SEO packages, no web design retainers, no social media management. One job, done properly.
- Month-to-month contracts
- You own every ad account
- Campaigns in English and Greek
- Ad spend managed
- €2M+
- Cyprus and international clients
- 20+
- Campaigns launched
- 200+
- Average ROAS across accounts
- 4.2×
- Tracking fixed before the first euro is spent
- A written change log every week
- One-page reports in plain language
Why it matters
Why bundled digital marketing spreads results thin
Search for a digital marketing agency in Cyprus and you will find the same menu almost everywhere: SEO, social media management, web design, branding, content, email, and paid ads somewhere near the bottom. One retainer, one account manager, a little of everything each month.
The problem is focus. When one team splits its hours across eight services, paid media gets a few hours a week from whoever is free. Search terms go unreviewed, creative goes stale, tracking breaks and nobody notices until the monthly report. Spend keeps going out. Results drift.
We built PPC Ninja the other way round. Paid media and measurement are the whole business. We do not sell SEO, web design or community management as packages. When you need them we refer you to specialists we trust, or partner with them on your project, and we stay inside the ad account.
- €2M+
- Ad spend managed
- 20+
- Cyprus and international clients
- 200+
- Campaigns launched
- 4.2×
- Average ROAS across accounts
What we run
What we do, and what we hand to partners
Everything below is done in-house by the founders. Anything not on this list is referred to someone who does it well.
- 01
Google Ads management
Search, Shopping, Performance Max, Display and YouTube. Structured by intent and language, with negatives reviewed every week and bidding matched to the data you actually have.
- 02
Meta advertising
Facebook and Instagram campaigns for leads and sales. Creative built for the feed, audiences from your own data first, Conversions API connected so results are counted.
- 03
TikTok and short-form video ads
For consumer brands and hospitality reaching a younger audience. Tested on small budgets and scaled only when cost per result holds.
- 04
Conversion tracking and analytics
GA4, Google Tag Manager, server-side events and offline imports. Set up before launch, documented, and tested end to end so every number in a report can be trusted.
- 05
Landing page and conversion recommendations
We do not build websites, but we review every page an ad lands on and send specific fixes for speed, message match and form friction.
- 06
Referrals and partnerships
SEO, web design, branding and social media management go to people we trust in Cyprus. We brief them, share tracking, and stay out of their way.
Included
What to expect from a paid-media specialist
Six differences you notice in the first month.
The founders do the work
John Kyprianou on strategy, structure and performance. Martina Alexandrou on creative, execution and reporting. Nothing outsourced.
Measurement first
Tracking is installed and tested before a campaign goes live. If a lead cannot be counted, we do not launch.
Weekly optimisation
Search terms, audiences, bids and creative reviewed every week, with each change written down.
One-page reports
Spend, results, cost per result, what changed, what is next. No slide decks.
Greek and English, separately
Every campaign is built per language with its own research and copy. Russian added where it pays.
Your accounts, your data
Ad accounts, pixels, GA4 and audiences in your name. Month-to-month terms.
How we work
How we work with a new client
- 01
Call
Thirty minutes on video, or in person in Paphos. What you sell, your margins, what a customer is worth, and what has been tried.
- 02
Audit
Existing accounts get a written review: structure, search terms, tracking, spend. You see what is leaking before you decide anything.
- 03
Plan and tracking
Channels, budget split, languages and targeting agreed in writing. Conversion tracking installed and tested before a campaign exists.
- 04
Build and launch
Campaigns per language and audience, ad copy and creative, conservative bids and daily checks for the first two weeks.
- 05
Optimise and report
Weekly changes, logged. A one-page report every month. Budget moves to what works once cost per result is proven.
How pricing works at a digital marketing agency in Cyprus
Two numbers. Media budget goes to Google, Meta or TikTok from your own account. Most clients start between €1,500 and €3,000 per month on Google Ads, €800 to €2,000 on Meta, or €500 to €1,500 for a single-city restaurant. Below those levels data arrives too slowly to optimise, and we will say so before you spend anything.
The management fee is separate, quoted after the first call, and charged month to month. You are not paying for a bundle of services you did not ask for, and you are not paying for a junior to learn on your account. If the numbers stop improving, you can leave, and the accounts stay with you.
How we measure digital marketing results
Before launch we define what counts: a booking, a qualified enquiry, a purchase, a call that lasts more than a minute. GA4 and Google Tag Manager are configured for those events, the Meta Conversions API is connected, and where you have a CRM we import lead quality back into the platforms so they learn what a good customer looks like.
Reporting then shows the numbers that matter to the business: spend, results, cost per result and return on ad spend, alongside what changed that month and what happens next. Across the accounts we manage, average ROAS is 4.2×. We show you yours, per campaign, every month.
Industries we work with across Cyprus
Ecommerce brands selling across Cyprus and the EU. SaaS and tech companies, many of them in Limassol and Nicosia, selling to specific roles. Real estate developers and agents in every city, with buyers at home and abroad. Professional services: law, accounting, clinics, education. Hotels, villas and restaurants along the coast in Paphos, Larnaca and Limassol.
Each gets a different mix. Ecommerce is Shopping, Performance Max and Meta catalogue ads measured on ROAS. B2B is Search plus LinkedIn measured on qualified leads. Property is multilingual Search with lead quality fed back. Hospitality splits visitors from residents. Restaurants run on Meta with a Maps layer, and our Christmas 2025 restaurant campaigns returned 3.32× on Facebook ad spend.
Paid-media specialist, full-service agency or freelancer?
A full-service digital marketing agency in Cyprus makes sense when you need brand, website, content and ads under one contract, and you value a single point of contact over depth in any one channel. A freelancer makes sense when the budget is small and you can supervise the work yourself.
A paid-media specialist sits between the two. You get two senior people in the account every week, tracking that stands up to scrutiny, and no cross-selling. You keep your existing designer or SEO partner, or we introduce one. For businesses spending real money on ads, that focus usually shows in the cost per result within 60 to 90 days.
FAQ
Digital Marketing Agency Cyprus: questions we hear most
If your question is not here, ask. We keep replies short.
No. We are a paid-media and measurement specialist. We run Google, Meta, TikTok and LinkedIn campaigns and the tracking behind them. For SEO, web design, branding or social media management we refer you to partners we trust, or work alongside them on your project.
No, and we do not sell it as an add-on. Paid search and SEO are different disciplines with different timelines. We can recommend SEO specialists in Cyprus and share our search term data with them, which is often the most useful thing an SEO team can get.
We do not build websites. We do review every landing page an ad sends traffic to and send specific fixes for speed, message match and form friction. If you need a page built, we work with your developer or introduce one.
Media is paid to the platforms from your own account, and most clients start between €1,500 and €3,000 per month on Google Ads or €800 to €2,000 on Meta. Our management fee is separate, quoted after the first call and charged month to month.
A one-page report every month in plain language: spend, results, cost per result, what changed, what is next. A written change log every week. Dashboards are shared, so you can check the numbers whenever you like.
Limassol, Nicosia, Paphos and Larnaca. We are based at 11 Roupel, Paphos, and work with clients elsewhere in Cyprus over video calls and shared reporting.
Focus and ownership. We only do paid media and measurement, the founders do the work, you own every account and piece of data, contracts are month to month, and every change is logged so you can see it. Ask any agency for the same and compare the answers.
Next step
Book a call with a paid-media specialist
Thirty minutes on video. Bring your numbers. We will tell you honestly whether paid ads fit, what budget they need, and who to call for the rest.