Restaurant advertising in Paphos
Restaurant advertising in Paphos, from people who eat here
PPC Ninja is based in Paphos. We know which streets fill in August, which tavernas the expats keep busy in January and what a harbour restaurant is up against. We run Google and Meta ads that follow the season and count the bookings.
- Month-to-month contracts
- You own every ad account
- Campaigns in English and Greek
- ROAS on restaurant bookings, Christmas 2025
- 3.32×
- Ad spend managed
- €2M+
- Average ROAS across accounts
- 4.2×
- Where we are based
- Paphos
- Tracking fixed before the first euro is spent
- A written change log every week
- One-page reports in plain language
Why it matters
Paphos restaurants have two seasons and two audiences
From April to October the harbour, the Tombs of the Kings road and Coral Bay run on visitors. They search "restaurant near me" from a sunbed, check Google Maps on the walk from the hotel and book from Instagram. They have no loyalty and no memory of last year, so the restaurant that shows up wins.
From November to March the town belongs to the people who live here: a large British and European expat community, retirees who eat out several times a week, and locals in Ktima, Geroskipou and the villages. They search in different words, respond to Sunday lunch and set menus, and become regulars if you treat them well.
We build separate campaigns for each and move the budget between them as the year turns. The Christmas 2025 Facebook campaign we ran for a restaurant client returned 3.32× ROAS on bookings, and the festive weeks in Paphos, when expats host visiting family, are where that structure earns most.
- 3.32×
- ROAS on restaurant bookings, Christmas 2025
- €2M+
- Ad spend managed
- 4.2×
- Average ROAS across accounts
- Paphos
- Where we are based
What we run
What we run for Paphos restaurants
Search for the tourists, social for the residents, retargeting for both. Switched on in the order that makes sense for your location.
- 01
Tourist search campaigns
Google Search on "restaurant near me", "fish taverna Paphos", "restaurants Coral Bay" and the cuisine terms visitors use, in English with other languages added where your guest mix justifies it. Live from April, scaled through August.
- 02
Google Maps for the walk from the hotel
Radius targeting around Kato Paphos, the harbour and the hotel strip, so your pin sits above the organic results when someone is already outside deciding.
- 03
Meta for expats and locals
Facebook and Instagram campaigns to the resident audience across Paphos, Peyia, Chloraka and Geroskipou. Sunday lunch, set menus, quiz nights and seasonal events, running all year.
- 04
Instagram Stories for the day
Vertical Stories and Reels for today's catch, a free table at eight, or a live music night. Cheap to make, fast to launch, easy to stop when the tables are gone.
- 05
Retargeting and past guests
Menu viewers, booking-page visitors and last season's customers see the new menu or the festive set menu. Usually the cheapest bookings in the account.
- 06
Festive and event campaigns
Christmas, New Year, Easter and Valentine's get their own plan, with creative, budget and tracking set weeks in advance. This is where the 3.32× ROAS case study came from.
Included
What you get from an agency based in Paphos
Six things that come with running your ads from the same town.
We know the ground
We have eaten at the harbour, in Ktima and in Coral Bay. When you say "the strip" or "up by the mall" we know what you mean and who walks past.
Season planning built in
Budget ramps from March, peaks through August, eases in November and comes back for the festive weeks. Set in advance and adjusted weekly.
Expat and local audiences kept apart
Residents and visitors get different offers, different creative and different budgets, so the report tells you who is booking.
Creative from your kitchen
We brief the shots, edit what you have and write the copy. Phone footage of the dish and the view works well in Stories when it is edited properly.
Bookings and calls tracked
Reservation platform, call tracking and Maps actions wired through Tag Manager before launch. Cost per booking by campaign, on one page.
Meet us in person
Monthly report by email, and a coffee in town when you want to go through it. We are at 11 Roupel, in Paphos.
How we work
How restaurant advertising in Paphos works with us
- 01
Audit
Google Business Profile, existing ads, reservation flow and who is bidding around you at the harbour or in Coral Bay. A short written plan follows.
- 02
Season map
Which months you need visitors, which months you need residents, and what offer carries each. Budget is planned month by month before anything launches.
- 03
Tracking
Reservation events, call tracking and Maps actions set up and tested through Tag Manager. Nothing runs on estimates.
- 04
Launch
Search and Maps first for the searchers, Meta within the week for residents. Two weeks of daily checks while search terms and audiences settle.
- 05
Optimise weekly
Negatives, creative swaps, schedule changes and budget moves toward the cheapest booking, logged every week.
- 06
Turn with the season
Spend rises into summer and shifts to residents and festive campaigns in winter, so the account works all year rather than half of it.
Tourist season: April to October
Visitors decide fast and search on the spot. Google Maps and Search ads with a tight radius around the harbour, Kato Paphos and Coral Bay catch them at the moment of choosing, and the ad needs to answer the questions they have: what you serve, whether there is a view, whether you can seat six at eight. Reviews and photos on your Google Business Profile do half the work, so we fix those first.
Instagram reaches the same people earlier, by the pool or on the plane, with creative that shows the food and the setting. Budget rises in step with arrivals and holds through August, then eases in October as the flights thin out.
Winter: expats, retirees and locals
Paphos has a large resident community of British and European expats and retirees, many of whom eat out several times a week and have the time to try somewhere new. They are on Facebook, they read the local groups, and they respond to Sunday lunch, midweek set menus and events. This audience keeps a well-run restaurant busy through January.
Locals search in Greek and go where family and friends recommend, so Greek-language campaigns and retargeting past guests matter more than reach. New residents arriving through the property market are worth a separate audience: they have no habits yet and are looking for their place.
What Paphos restaurant ads cost
Most single-site restaurants we work with in Paphos start between €500 and €1,500 per month in media, paid directly to Google and Meta from your own accounts, with our management fee separate. Summer budgets sit toward the top of that range for harbour and Coral Bay locations. Winter budgets come down and shift to residents.
You own the ad accounts and the creative, contracts are month to month, and every change we make is logged. If a month does not justify the fee, you stop.
FAQ
Restaurant Ads Paphos: questions we hear most
If your question is not here, ask. We keep replies short.
Most single-site restaurants start between €500 and €1,500 per month in media, plus our management fee. Harbour and Coral Bay venues in summer sit toward the top of that range. We suggest a monthly plan for the whole year after the audit.
Four to six weeks before your first busy weekend, which for Paphos usually means launching in March. Campaigns need time to collect search terms and settle audiences before Easter and the April arrivals.
Yes, at a lower budget aimed at residents. Expats, retirees and locals eat out all year and respond to Sunday lunch, set menus and events. The festive weeks in particular perform well, which is where our 3.32× ROAS case study came from.
Greek campaigns are built separately for locals. Other languages are added when your guest mix justifies them, with copy written in that language rather than translated.
We connect your reservation platform, phone calls and Google Maps actions to the ad accounts through Tag Manager. The monthly report shows bookings and cost per booking by campaign.
Yes. Hotel restaurants, beach clubs and bars in the Paphos district run on the same structure, with the offer and the audience adjusted. Ask, and we will say honestly whether ads fit.
If you want to. We are based at 11 Roupel in Paphos, and we are happy to go through the monthly report over a coffee or at your restaurant.
Next step
Get a free restaurant ads audit
Tell us where you are and what you serve. We reply with the campaigns we would run, a month-by-month budget for the year and what we would expect back. No obligation.