Pricing
Simple retainers. Sharp outcomes.
Flat monthly fees based on scope, ad spend paid directly to the platforms, month-to-month contracts. These plans set expectations, not traps.
- Month-to-month contracts
- You own every ad account
- Campaigns in English and Greek
- Ad spend managed
- €2M+
- Average ROAS
- 4.2×
- Clients served
- 20+
- Campaigns launched
- 200+
- Tracking checked before launch
- Weekly optimisation and change log
- One-page report you can read in two minutes
Plans
Pick your lane
All plans cover Google Ads, Facebook, Instagram and TikTok management. The difference is how many channels and how much testing.
Local services, single-location restaurants, first-time advertisers.
- Google Ads or Meta, one platform
- Account audit and rebuild
- Conversion tracking check and fix
- Weekly optimisation and change log
- One-page weekly report
- Email support, replies within a working day
Management fee quoted after a short call. Month to month.
Ecommerce, property, clinics and professional services ready to scale.
- Google Ads plus Meta or TikTok
- Creative and copy testing programme
- GA4, Tag Manager and Conversions API setup
- Landing page recommendations every month
- Budget and bidding strategy across channels
- Weekly report plus a monthly strategy call
Management fee quoted after a short call. Month to month.
Teams spending across markets or languages who need an experiment roadmap.
- All platforms, English, Greek and other languages
- Quarterly experiment roadmap
- Feed, catalogue and Performance Max hygiene
- CRO collaboration with your developers
- Offline conversion and CRM imports
- Dedicated reporting dashboard
Management fee quoted after a short call. Month to month.
Compare
What is in each plan
| Included | Starter | Growth | Scale |
|---|---|---|---|
| Platforms managed | One | Two | All |
| Account audit and rebuild | Included | Included | Included |
| Conversion tracking setup | Check and fix | GA4, GTM, CAPI | Plus CRM and offline imports |
| Weekly optimisation and change log | Included | Included | Included |
| Creative and copy testing | Copy only | Included | Included |
| Landing page recommendations | Quarterly | Monthly | Ongoing with CRO collaboration |
| Greek and English campaigns | Included | Included | Plus other languages |
| Reporting | Weekly one-pager | Weekly plus monthly call | Weekly, monthly call, live dashboard |
| Experiment roadmap | Not included | Monthly | Quarterly |
| Contract | Month to month | Month to month | Month to month |
What moves the price
Six things that change the fee
Tell us these on the call and you get a number the same day.
Channels
One platform costs less to manage than three. Each extra channel adds creative, testing and reporting work.
Media budget
Larger budgets need more structure, more experiments and closer monitoring. Fees scale with the work, not as a fixed percentage.
Creative load
Meta and TikTok accounts burn through creative. If we produce video and static ads for you, that is quoted separately.
Languages and markets
English and Greek are standard. Russian, Hebrew, German or campaigns outside Cyprus add research and copy time.
Tracking complexity
A simple form site is quick. Booking engines, CRMs, call tracking and offline sales take longer to wire up.
Landing pages
Recommendations are included. Building or rebuilding pages is scoped as a separate project.
How PPC agency pricing works in Cyprus
There are two costs: the media budget you pay to Google, Meta or TikTok, and the management fee you pay us. We never mark up media, and it is always paid from your own ad account so you can see every euro. The management fee covers strategy, build, weekly optimisation, testing and reporting.
Some agencies charge a percentage of spend, which rewards them for spending more. We quote a flat monthly fee based on the scope above, and it only changes when the scope does.
What is not included
Video production, photography, landing page builds and website development are quoted separately or handled by your own team with our brief. Ad spend is never included in the fee. Tools we use to run your account, such as call tracking or reporting software, are passed through at cost when they are needed.
Is it worth it below €1,000 a month in media?
Sometimes. A single-location restaurant or a local service business can get real results from a tight Google Maps and Search setup on a small budget, and our Starter plan is built for that. If the maths does not work, we will tell you during the audit rather than take the retainer.
Because the fee depends on channels, spend, creative and tracking complexity, and a single number would be wrong for most people. After a 20-minute call and a look at your account you get a fixed monthly fee in writing, usually the same day.
No. Fees are flat and based on scope. Percentage models reward agencies for spending more of your money, which is the wrong incentive.
For accounts that need a full rebuild or tracking installed from scratch, the first month includes a one-off setup component. It is quoted up front, and there is nothing hidden after that.
One month. We suggest planning for three, because that is how long it takes to fix tracking, run proper tests and reach stable performance, but you can stop at any month end.
Yes. The audit is free and comes as a written document. Many clients start there, fix the quick wins themselves, and come back later for management.
We do not do annual contracts. Month to month keeps us accountable and keeps the pricing simple.
Next step
Get a fixed monthly fee in writing.
No percentage of spend, no annual contract, no surprises.