Facebook Ads
Facebook & Instagram Ads that actually convert
Creative-led Meta campaigns built to generate leads, drive e-commerce sales, and grow brand awareness for businesses across Cyprus. No vanity metrics -- just revenue.
Why Facebook Ads still dominate for Cyprus businesses
Meta's ecosystem reaches over 80% of internet users in Cyprus daily. Between Facebook feeds, Instagram Reels, Stories, and the Audience Network, no other platform gives you this level of reach at this cost per impression.
The real advantage is targeting precision. Custom audiences built from your pixel data, lookalikes modeled on your best customers, and interest stacks refined through testing -- it all compounds. We've seen Cyprus-based campaigns cut cost per lead by half within the first 60 days of structured management.
Whether you're selling online, generating enquiries, or building a local brand, Meta ads give you the levers to scale what works and kill what doesn't. Fast.
Campaign types we run
Every business needs a different mix. We build the campaign architecture around your goals, then test until the numbers speak for themselves.
- Lead Generation -- instant forms, Messenger flows, and landing page funnels that capture qualified prospects
- E-commerce & Shopping -- catalog ads, dynamic product retargeting, and Advantage+ campaigns that drive purchases
- Brand Awareness -- reach and frequency campaigns that put your business in front of the right audience at scale
- Retargeting -- re-engage website visitors, video viewers, and page engagers with sequenced creative
- Lookalike Audiences -- model your best customers and find more people just like them across Cyprus and beyond
What's included in our Facebook Ads management
Six pillars that separate a proper Meta ads operation from boosted posts and guesswork.
Creative Testing
Structured A/B and multivariate tests across hooks, visuals, formats, and CTAs. We isolate what moves the needle so every euro goes further.
Audience Segmentation
Custom audiences, lookalikes at multiple percentages, interest stacks, and exclusion layers. We map the full targeting landscape before spending.
Pixel & CAPI Setup
Proper Meta Pixel implementation plus server-side Conversions API. iOS tracking gaps filled, event match quality maximised, attribution you can trust.
Retargeting Funnels
Multi-step sequences that move people from awareness to conversion. Website visitors, video viewers, engagers -- each gets the right message at the right time.
Ad Copy & Hooks
Scroll-stopping headlines, benefit-driven body text, and clear calls to action. We write and iterate copy that earns the click and the conversion.
Performance Reporting
Weekly reports with the metrics that matter: cost per result, ROAS, frequency, creative fatigue signals, and clear next steps. No fluff dashboards.
Our Facebook Ads process
Six steps from audit to scale. Each one is measurable, each one builds on the last.
Audit current setup
We review your existing ad account, pixel health, audience structure, and past performance. You get a clear picture of what's working, what's wasting money, and where the gaps are.
Creative strategy
Based on your offer, audience, and competitors, we map out creative angles, ad formats, and hook variations. Every asset has a hypothesis behind it.
Audience mapping
We build layered targeting: custom audiences from your data, lookalikes at multiple thresholds, and interest-based cold audiences. Exclusions are just as important as inclusions.
Campaign build
Clean campaign structure with proper naming conventions, budget allocation, and placement strategy. Everything is set up for testability from day one.
Testing cycles
We run structured tests across creative, audiences, and placements. Losers get cut fast, winners get iterated on. Data drives every decision.
Scale winners
Once we've identified what converts profitably, we scale spend with controlled budget increases, new lookalike expansions, and fresh creative to avoid fatigue.
Facebook Ads FAQ
How much should I budget for Facebook Ads in Cyprus?
Most of our Cyprus clients start between EUR 500 and EUR 2,000 per month in ad spend. The right budget depends on your industry, goals, and how competitive your market is. We'll recommend a starting point based on your specific situation during the audit.
Do Facebook Ads still work after iOS privacy changes?
Yes, but only if your tracking is set up properly. We implement the Conversions API (CAPI) alongside the Meta Pixel to recover signal lost from iOS opt-outs. With proper server-side tracking, campaign performance and attribution are reliable.
How long before I see results from Facebook Ads?
Most campaigns need 2-4 weeks for the initial learning phase. Real, optimised performance typically shows within 6-8 weeks once we've tested audiences and creative. Lead generation campaigns often produce results faster than e-commerce.
Do you run Instagram Ads as well?
Absolutely. Instagram is part of Meta's ad platform, so every campaign we build can run across Facebook feeds, Instagram feeds, Stories, Reels, and the Audience Network. We optimise placements based on where your audience converts best.
Can you work with our existing creative team?
Yes. We often collaborate with in-house designers or external agencies. We provide creative briefs, performance feedback on what's working, and specific direction on formats, dimensions, and hooks that Meta's algorithm favours.
What makes your Facebook Ads management different?
We focus on structured testing and measurable outcomes, not vanity metrics. Every campaign has a hypothesis, every test has a clear winner, and every report shows you the path from current performance to your growth target.
Ready to scale?