Paid ads for law firms, accountants, clinics and advisers
Lead generation for professional services in Cyprus
Google Ads and Meta campaigns for legal, immigration, corporate services, private healthcare and finance. Built for cost per qualified enquiry in categories where every click costs real money.
- Month-to-month contracts
- You own every ad account
- Campaigns in English and Greek
- Ad spend managed
- €2M+
- Cyprus and international clients
- 20+
- Campaigns launched
- 200+
- Optimisation cadence
- Weekly
- Tracking fixed before the first euro is spent
- A written change log every week
- One-page reports in plain language
Why it matters
Why lead generation for professional services in Cyprus is a precision job
Someone searching "immigration lawyer Limassol", "company formation Cyprus" or "private dentist Nicosia" is close to a decision and usually comparing two or three firms. They read the ad, check the website, then call or send a form. Many search in Greek. Many are expats or overseas clients searching in English before they arrive.
Legal, immigration, corporate services, private healthcare and finance are among the most expensive click categories in Cyprus. A loose account bleeds fast in those markets: broad match on "lawyer", no negative keywords, no call tracking, and enquiries from job seekers and students counted as leads. The firm sees a large invoice and few new clients.
We narrow keywords to buying intent, qualify enquiries on the form and the phone, track calls as conversions and feed back which enquiries became clients. Greek and English campaigns run as separate structures. Policy rules for healthcare, finance and legal ads are dealt with before launch rather than after a disapproval.
- €2M+
- Ad spend managed
- 20+
- Cyprus and international clients
- 200+
- Campaigns launched
- Weekly
- Optimisation cadence
What we run
Campaign types we run for firms and clinics
The right mix depends on client value, capacity and how far your clients travel to find you.
- 01
Practice area Search campaigns
One campaign per service line: immigration and residency, corporate and company formation, property law, family law, tax and audit, litigation. Each with its own keywords, ad copy and landing page in Greek and English.
- 02
International client campaigns
Company formation, residency, tax residency and relocation services sold to people outside Cyprus. Targeted by country, in English, with landing pages that answer the questions an overseas client asks first.
- 03
Private healthcare and clinic campaigns
Dental, fertility, aesthetic, diagnostic and specialist clinics. Search campaigns built within Google's healthcare policies, with appointment and call tracking and messaging that respects the rules on personal health claims.
- 04
Meta lead generation for consumer services
Family law, accountancy for freelancers and small businesses, dental and aesthetic treatments. Facebook and Instagram campaigns with instant forms or landing pages and qualifying questions built in.
- 05
Retargeting, where policy allows
Site visitors and past enquirers see follow-up messaging for services where the platforms permit it. Sensitive health and some financial categories restrict remarketing, and we work inside those limits.
- 06
Firm and partner name protection
Search campaigns on your firm name and senior partners' names so competitors cannot intercept referrals and repeat clients who search for you directly.
Included
What professional services clients get from us
Six things that keep an expensive click category profitable.
Intent-only keywords
We bid on terms that signal a client, such as "hire", "fees", "near me", a city name or a specific service, and exclude research, careers and student queries from day one.
Call tracking
Most professional services enquiries arrive by phone. Call clicks from ads and calls from the landing page are tracked as conversions, with duration filters so a wrong number is not counted as a lead.
Lead qualification
Forms ask the one or two questions that separate a client from a browser. Your reception or intake team flags outcomes, and we feed those back into the account.
Greek and English, separately
Separate keyword research, ad copy and landing pages per language, because a Greek-speaking local client and an English-speaking relocating client search and decide differently.
Policy and compliance
Healthcare, financial services and legal ads carry extra platform rules, and some services need verification before ads run. We handle it before launch and keep you clear of disapprovals.
Cost per client, not cost per click
Reports show enquiries, qualified enquiries, consultations and, where you share it, signed clients and fee value, so you know what a new client costs to win.
How we work
How we run lead generation for professional services in Cyprus
- 01
Intake
Services, typical client value, capacity, which enquiries you want more of and which you do not. A firm that cannot take more litigation should not be advertising it.
- 02
Keyword and policy review
Keyword sets by practice area and language, competitor and CPC review, and a check of platform policies and any professional body rules that apply to your advertising.
- 03
Build with tracking
Campaigns per service and language, landing page recommendations, call tracking, form tracking and CRM or intake feedback set up before launch.
- 04
Launch
Conservative bids, daily search term checks and a lead quality review with your team in week two. Expensive categories get no unattended learning phase.
- 05
Optimise weekly
Negatives, bid moves toward the terms producing clients, ad copy tests, landing page fixes and a one-page report showing cost per enquiry and per client.
What lead generation for professional services in Cyprus costs
Clicks in legal, immigration, corporate services, private healthcare and finance cost more than in most other Cyprus categories, and competition in Limassol and Nicosia has climbed as more firms move into paid search. That is a reason to run the account tightly rather than a reason to avoid the channel. A single new client in these categories is often worth many months of ad spend.
Firms and clinics we take on typically start between €1,500 and €3,000 per month in Google Ads media, with Meta added at €800 to €2,000 where consumer-facing services justify it. The management fee is separate. Below the lower end, expensive clicks arrive too slowly to learn from, and we will tell you if that is the case for your market.
Compliance and sensitive categories: legal, healthcare and finance ads
Google and Meta apply extra rules to healthcare, financial services and some legal categories. Certain treatments cannot be advertised or need certification, personalised ads around sensitive health conditions are restricted, and financial services advertisers in the EU may need verification before ads run. Getting this wrong means disapprovals, suspended accounts and weeks of lost time.
We check every service against current policy before building, prepare the verification where it is needed, and write ad copy that stays inside the rules on claims and outcomes. Where your professional body has its own rules on advertising, you confirm what is permitted and we build the campaign to fit.
Common mistakes we see in professional services ad accounts
Broad match on single words like "lawyer" or "accountant" is the most expensive. It pulls in people looking for jobs, definitions, free advice and university courses, at several euros a click. The second is no call tracking, so a campaign generating a steady stream of phone calls shows zero conversions and gets its budget cut.
We also see one campaign covering every practice area, English-only accounts for firms whose clients search in Greek, landing pages that hide fees and contact details, and no feedback on which enquiries turned into clients. Each of these is a structural fix, and most are done in the first two weeks.
Measuring professional services ads: calls, forms and signed clients
The first layer is enquiries: form submissions, tracked calls, WhatsApp and email clicks, each attributed to the campaign and keyword that produced it. The second layer is quality: your intake team marks each enquiry as qualified, consultation booked or not relevant, and we import those outcomes into Google Ads as offline conversions.
The third layer is clients and fees, where you are willing to share them. With that, we can report cost per signed client and return on ad spend by practice area, and bid toward the terms that produce clients rather than the ones that produce calls. Reports stay to one page and avoid jargon.
FAQ
Professional Services: questions we hear most
If your question is not here, ask. We keep replies short.
Typically €1,500 to €3,000 per month in media to start, because clicks in these categories are expensive and you need enough of them to learn from. A single-service clinic in one city can sometimes start lower. We will be honest if your budget is too small for your market.
Yes. We build practice-area campaigns in Greek and English with call tracking and lead qualification. You confirm what your professional body permits in advertising, and we write ads and landing pages that stay within it.
Yes, within the platform rules on healthcare advertising. Dental, fertility, aesthetic and diagnostic clinics are common clients. Some treatments cannot be advertised or need certification, and we check that before building anything.
Yes. Accountant advertising in Cyprus splits into local businesses and freelancers, who search in Greek and English, and international clients looking for company formation or tax residency, who search from abroad. We run those as separate campaigns.
Your intake team tells us. A simple weekly flag on each enquiry (qualified, consultation, not relevant) goes back into the account as an offline conversion, and the campaigns optimise toward the enquiries that become clients.
For consumer-facing services such as family law, small business accountancy and clinics, yes. For corporate and international work, Google Search does most of the heavy lifting and Meta is used for retargeting where policy allows.
Usually both, built separately. Local clients often search in Greek, while expats and overseas clients search in English. Each language gets its own keyword research, ad copy and landing page recommendations.
Next step
Get a free lead generation audit
Send us access to your Google Ads account or your last invoice and lead list. You get a written view of what is wasting budget and what would bring in clients first.