Google Ads
Google Ads management that turns clicks into customers
Search, Shopping, Performance Max, Display, YouTube — every campaign type under one roof. We build tight account structures, write ads that earn the click, and optimise weekly so your ad spend compounds instead of leaks.
Why Google Ads still wins
Google processes billions of searches every day. When someone in Cyprus types "best accountant Limassol" or "buy running shoes online," they already have intent. Google Ads puts your offer in front of that intent at the exact moment it matters.
The problem most businesses face is not whether Google Ads works — it is that poorly managed accounts burn through budget on broad keywords, weak ad copy, and missing conversion tracking. We fix that.
Every euro of spend gets a job. We track every conversion, test every ad variant, and prune every wasted keyword — weekly, not quarterly.
Every campaign type, one team
We do not just run Search ads and call it a day. Your customers discover products and services across the entire Google ecosystem — so we build campaigns that meet them at every stage.
- Search — High-intent keyword targeting with granular ad groups and tight match types.
- Shopping — Feed optimisation, custom labels, and bidding strategies for ecommerce margins.
- Performance Max — Asset groups built with real creative strategy, not Google's defaults.
- Display — Audience targeting and retargeting with controlled placements, not spray-and-pray.
- YouTube — Video ads that build awareness and drive action, backed by proper measurement.
Not sure which campaign type you need?
We will audit your current setup and recommend the right mix.
What every engagement includes
Six pillars that separate a managed account from a neglected one.
Keyword Research
Deep-dive into search terms your customers actually use — in English and Greek. We map intent, volume, and competition before touching a single bid.
Ad Copy Testing
Every ad group runs at least two responsive search ads with pinned headlines and distinct angles. We test weekly and kill underperformers fast.
Bid Strategy
Manual CPC to start, smart bidding once data matures. We match the bidding strategy to your conversion volume and business goals.
Negative Keywords
Weekly search term reviews and shared negative lists. This single habit saves most accounts 15-30% of wasted spend within the first month.
Landing Page CRO
Traffic is only half the equation. We audit landing pages for speed, clarity, and conversion friction — then recommend fixes that move the needle.
Weekly Reporting
A clear, jargon-free report every week showing spend, conversions, cost per lead, and what we changed. No dashboards you need a degree to read.
Our Google Ads process
A repeatable system that takes accounts from messy to measurable.
Audit
We pull your account apart: structure, keywords, match types, ad copy, extensions, conversion tracking. You get a prioritised list of what is broken and what is bleeding money.
Strategy
We define campaign types, keyword themes, audience segments, and budget allocation based on your margins, goals, and the competitive landscape in Cyprus.
Build
Clean account structure from scratch or a surgical rebuild. Conversion tracking via GTM, proper attribution, and ad copy with real differentiation.
Launch
Campaigns go live with conservative bids and close monitoring. We check search terms, placements, and performance daily during the first two weeks.
Optimise
Weekly optimisation cycles: negative keywords, bid adjustments, ad copy tests, audience refinements, and budget reallocation toward what converts.
Scale
Once unit economics are proven, we push budget into winning campaigns, test new campaign types, and expand keyword coverage without sacrificing ROAS.
Frequently asked questions
How much should I spend on Google Ads in Cyprus?
There is no universal minimum, but most of our Cyprus-based clients see meaningful data starting from EUR 1,500-2,000 per month in ad spend. We will tell you honestly if your budget is too thin for your market.
How long until I see results?
Most accounts show measurable improvement within the first two weeks. Meaningful optimisation gains compound over 60-90 days as we accumulate conversion data and refine targeting.
Do you work with ecommerce and lead generation?
Yes, both. For ecommerce we focus on Shopping, Performance Max, and ROAS targets. For lead gen we optimise toward qualified leads and cost per acquisition, not just form fills.
Will I own my Google Ads account?
Always. We work inside your own Google Ads account with manager access. If we ever part ways, you keep everything — campaigns, data, conversion history, all of it.
Can you run ads in Greek and English?
Absolutely. We build campaigns for both languages when the market requires it. Keyword research, ad copy, and landing page recommendations are tailored per language — not just translated.
What makes you different from other Google Ads agencies in Cyprus?
We do not outsource, we do not hide behind dashboards, and we do not lock you into long contracts. You get direct access to the person managing your account, weekly reports in plain language, and a focus on profit — not vanity metrics.
Ready to grow?