Fast cycles. Clean data.

We ask for read-only access to your ad accounts, analytics and tag manager. Then we pull everything apart: campaign structure, match types, search terms, audiences, creative, conversion actions, attribution settings and the landing pages the ads point to.

You receive a written document listing what is wasting budget, what is broken, and what to fix first, ranked by impact. It is free, and many businesses use it to fix things themselves.

Nothing scales until the numbers are real. We set up or repair GA4 and Google Tag Manager, install the Meta Pixel and Conversions API, configure consent mode for EU rules, and define conversions that match what you actually care about: a booked table, a qualified lead, a paid order.

Where it makes sense we connect offline data too, such as call tracking or CRM stages, so the platforms optimise toward revenue rather than form fills.

A clean rebuild or a surgical restructure, depending on what the audit found. Tight keyword themes in English and Greek, audiences layered by intent, naming conventions that make reports readable, and ad copy with real differentiation.

You approve the structure and the creative before anything goes live. Ad spend stays in your own accounts, paid directly to the platforms.

Campaigns go live with conservative bids and daily monitoring for the first two weeks. Search terms, placements and early creative signals are checked every day, because the learning phase is where most budget gets wasted.

One structured test per channel per week: a new angle, a new audience, a bidding change, a landing page tweak. Losers are cut, winners get budget, and every change is written into a log you can read.

Friday brings a one-page report: spend, results, cost per result, what changed, what is next. Two minutes to read. Reply on the same thread with questions.

When cost per lead or return on ad spend is stable, budget moves toward what is working, new campaign types and channels are tested, and coverage expands to new keywords, audiences and languages without dragging efficiency down.

If the numbers say a channel will never work for you, we say so and move the budget somewhere that will.